Sign Tips For Your Property
Are Your Signs Working For You?
Your signs should be making you money, saving you time and improving your property management environment. It is a good idea to regularly review your signs in order to ensure that they are working to your utmost advantage.
If there is a weak spot or a missing part of your system, the entire wayfinding chain will suffer. With a few simple fixes like replacing old signage, updating and upgrading ineffective signage and adding additional signage, you can vastly improve the effectiveness of your signage system, which will lead to better results in resident and visitor satisfaction, name and brand recognition and financial returns and rewards.
Typical Property Sign Types (Residential / Commercial):
- Directory & Wayfinder
- Regulation & Rules
- Advertising & Promotional
Why Are So Many Signs Needed.
Simply put, Signs tell us what information we need to know when we need to know it.
A Printed Sign has the advantage of transmitting knowledge like bread crumbs on a path
A typical signs system may start with a large building sign or even a promotional banner to show someone they have arrived or why they should be here and from there the signage system leads them to the entrance, sales counter, receiving, parking, departments, offices, service counters, shipping, cashiers etc. right through to the “Come Again” sign as they leave all in a process designed to make their visit simple and effective so they can go on with their day with a feeling of accomplishment.
You can design your own sign system or have a consultant do it for you.
Signs systems can be simple or complex but they must be user friendly.
Some Things To Consider are:
Are the signs simple to understand.
Are they placed strategically as needed.
Are the signs accurate.
Do the signs accomplish your goals?
Think about the over all goal and the smaller goals.
A business sign should convey your name and brand and what you do.
BRAND, NAME, LOGO, BUY LINE
A promo sign should call to action based on the promo using graphics and words like
SALE , LIMITED TIME OFFER, FREE
LOTS OF COLOUR
The smaller signs should help to process the reason for the visit and sometimes create an theme.
ROOM SIGNS , OFFICE SIGNS
DIRECTORIES & MAPS
PARKING SIGNS & FIRE ROUTE SIGNS
CASHIER, LOADING, RECEIVING, SHIPPING,
EVENT & CONFERENCE ROOM SIGNS
HOSPITALITY SUITE SIGNS
POOL SIGNS, POOL RULES, POOL DEPTH LETTERING
THINGS YOU MAY CONSIDER
The mainstays of today’s signs are:
- EVENT TENTS
- POP DISPLAYS
- SHOW CARDS & POSTERS
- LARGE GRAPHICS
- STORE-FRONT LIT AND UNLIT SIGNS
- DIMENSIONAL LETTERS AND LOGOS
- PARKING SIGNS AND BY-LAW SIGNS
- EMERGENCY SIGNS
- OFFICE AND DESK SIGNS
- ROOM SIGNS
- WINDOW GRAPHICS
- PORTABLE AD SIGNS
- DIRECTORY SIGNS
- DEPARTMENT SIGNS AND REGULATION SIGNS
- CROWD CONTROL SIGNS
- WASHROOM SIGNS
Do some simple planning and ask those affected by signs for their input.
Sketch a story board or simple floor plan or a flow chart of how the system might work
Post temporary signs to see how the system works
Contact us if you want help with any of these and for further ideas…as there are always new
products and ways to do this.