TRADE SHOW & EVENTS MARKETING
Trade Show & Special Events are Business and Network Generators
Trade Shows and Special Events should be part of your overall business plan.
Plan well in advance for best results and fewest setbacks regarding signage.
Why Are Shows & Events Still So Busy?
It’s simply human to want to communicate one-on-one more than by typing emails and browsing pictures. People like to talk to people, especially when they are going to spend significant money on major purchases. They like to see, touch and get a real feel for the product and those they are dealing with. Business and other events are about building trust through one on one contact and the tactile connection to a product.
A Real Concert Beats A Video Anyday
Trade shows are community events. They are gathering spaces for like-minded people with common interests, where excitement is generated by many conversations, displays and demonstrations.
A real rock concert beats a video of that event. In the same respect, products that are demonstrated live in front of people are much more engaging than on your website. The excitement of the crowd becomes contagious and conversations abound.
You Can Display At Trade Shows With Just One Employee
Trade shows have become more practical than they once were. The cost and portability of the things that make up a trade show booth and display area have become quite reasonable.
With the advent of roll-up banner-stands, pop-up graphics & collapsible walls & tents across various mediums, you have many options for presenting your product or service with efficiency and ease. One needs very little in the way of transportation, budget and personnel.
What was once very expensive is now available to the smallest business.
Now a single person can set up a 10 or 20 ft display in less than an hour and be in business.
One person can deal with multiple customers, take orders and payments and stay in touch with the office and suppliers with smart phones and tablets.
YOUR OFF SEASON Is A Good Time For Special Events
You should consider trade shows and special events in your budget every year.
They are great ways to have lasting impressions on customers.
You may use these shows to close customers, network with suppliers and interview competition.
In the right venue, you may make more sales than by staying put and waiting for emails, walk-ins and phone calls.
Take your ambition with you to your event. Is the event just a branding awareness exercise or can you actually close deals? Many companies set up closing areas, where they can sit down with potential customers and seal deals. The excitement and activity on the floor primes customers. All you need to do then is give them a reason to act NOW!!!
How to start: SIMPLY PLAN and KEEP IT SIMPLE
So think about your purpose and goals, but unless you have a department to handle this , just keep it simple. In it’s most basic format you will want your product or service highlighted, your name prominent, and any Special or Interesting show stopper posted as strongly as possible so that the customer can instantly see you, understand what you are offering and have a reason to stop and inquire.
You will want to handle your customer quickly and efficiently and then progress to the next one. So plan your steps. These will vary depending on your business, typically you might be after a contact information like a business card which can be gathered with a draw. Use a ballot box for business cards. If you are presenting a specific product remember to highlight the benefits, and then make the acquisition easy, by indicating you can ship it, and take payment online or right there on your phone. It all depends what type of business you are in.
THINGS YOU MAY CONSIDER
The mainstays of the event these days are
- EVENT TENTS
- FOLDING WALLS
- POP DISPLAYS
- PODIUM or TABLES
- TABLE THROWS
- SHOW CARDS & POSTERS
- BALLOT BOXES
- VARIOUS PORTABLE HOLDERS
- LARGE GRAPHICS
Get things rolling well in advance of traditional show times in January and February and you will be on top of your game.