Vehicle wraps around the world garner billions of impressions from people in traffic and on the street every year.
A car or truck graphic grabs attention fast and becomes your company’s personal traveling billboard. Then when you leave it parked in front of your shop, it continues to advertize, without the need for bylaw permits and the like.
Without wrapping your fleet, you will be hamstrung to get a roll on the vehicular billboard business. You would be better off allowing a non-competitor to advertize their own ware on your fleet, for a monthly fee, rather than doing nothing with your wheels at all.
But of course the best thing for your business will be to immediately begin designing your wrap and getting it under production at your preferred print and install shop.
There are economical and expensive approaches to getting graphics splashed on your fleet, which range not just from lesser to greater square foot coverage, but also from the type of vinyl used–and whether or not you have your own designer.
Generally, here at Global Signs, we would prefer to see you maximize the space on your vehicle, so we will go to every length to ensure your wrap meets your budget, but remains impactful and does not sacrifice strength for saving a few bucks. Imagine going to the ballet without a tux on. That is how you appear everyday you drive about town without your brand emblazoned big.
We can also keep the cost down by not laminating the vinyl or using 2mil in more strips than broad strokes. If you have designs please email them to info@GlobalSigns.ca for inspection or you may upload them to our site. We accept most files from .pdf, .ai, .tiff, .jpeg, .cdr and more.
Think about what you want people to know first about your business and keep it down to very few words. Remember, your customers only have a few seconds as they zip by you in traffic to see and later recall your brand, unless they are sitting behind you at a red light. Keep your most lengthy info on the back of your car for this reason, so they may check your website from their phone as they sit there and perhaps even call you directly to order a new product.
Wraps should have big photos or colorful graphics that are writ large and bleed off the contours and sides of the vehicle. Names and numbers will be kept to the center or well away from the edges, either added after as cut vinyl or included in the original print.
If you need our design services or would like to see a quick mock-up of some creatives before making your decision, please contact us and we will accommodate. Ideally, send us pictures of your vehicle with some rough measurements or at least provide us with the make and year of each in your fleet you would like quotes on.
From design to production to installation, timelines can be met, whether tight or open-ended. The quicker the service the cost goes up a bit, however, so if you plan well in advance, giving us time to prepare, then that will save you some money as well. But in the end, just remember, that it is signs and particularly autowraps that pay you back in the end through the rich returns of customer markets properly capitalized upon.